People in India have now launched a boycott campaign against the ‘Hyundai Motor Company’ on Twitter in response to a tweet by Hyundai’s Partner expressing solidarity with the people of Indian Kashmir.
The South Korean carmaker faced demands from angry Indians for a boycott of its cars as Kashmiris took to Twitter, Facebook and Instagram accounts of Hyundai’s Pakistani partner Nishat Group on the annual Kashmir Solidarity Day in Pakistan.
Social media users in India have backed the boycott, saying Hyundai should apologize for being careless with the country’s official stance on the decades-old controversy.
Indians have threated to cancel orders of Hyundai cars. They are urging support for Indian brands such as Tata Motors and Mahindra & Mahindra.
The controversial tweet was later deleted from Hyundai Pakistan’s Twitter account.
The uproar caused by social media posts due to growing nationalism in India highlights the dangers facing international companies.
Responding to this strong response, Hyundai’s Indian unit said that insensitive talk is not tolerable for us and we strongly condemn any such ideology.
A message from Hyundai India’s official Twitter account said, “An unnecessary social media post linked to Hyundai Motor India is hurting our unparalleled commitment and service to this great country, a patriotic organization.” It is firmly committed to its policy.
Ashwini Mahajan, an official in the economic wing of the Hindu nationalist Rashtriya Swayamsevak Singh (RSS) group has demand a clarification company’s position on Kashmir.
He said that the Indian unit of Hyundai Global had talked innumerable about its affiliation with India but without criticizing Hyundai Pakistan he could not say that Kashmir is an integral part of India.
He asked whether this practice did not demand a boycott of India.
Shares of Hyundai fell 1.25% yesterday, weaker than Seoul’s benchmark index.
The main reason for the decline was concerns over the record number of Corona cases in South Korea, and concerns that a global decline in the chip could affect production and sales.