The social network Twitter has been surrounded by a certain lack of clarity on various subjects, including the very sensitive issue of freedom of movement after the news of the takeover by Elon Musk.
After saying, among other things, that “Twitter censored freedom of expression” and would be an agent of change, the founder of Tesla and SpaceX has since sparked advertisers’ concerns.
Twitter has written to advertisers in a bid to reassure them.
Elon Musk, who is already thinking about the future of the social network, said that he reclaimed Twitter as the “absolutist of freedom of speech. This idea may impact advertising activity on the Little Blue Bird platform,
Advertisers are becoming concerned about the future of free speech on Twitter. They are concerned about increased misuse and toxicity of the content.
Twitter generates about $4.5 billion per year for advertising. It receives 217 million daily users.
Are we moving in the next few months towards a scenario similar to that of 2020, when the giants Coca-Cola, Ford and Unilever boycotted Facebook?
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